Every two years, Reykjavík embraces its role as a meeting point between Europe and North America, as travel professionals gather for the Icelandair Mid-Atlantic Tradeshow.
Bringing together buyers and sellers from across Icelandair’s network of 60+ destinations, the tradeshow offers a showcase for the regions, cultures, and experiences that define the airline’s global reach. Some participants arrive to present their latest offerings, while others come seeking fresh inspiration and new opportunities.
Held in the heart of winter, the tradeshow sets the scene for cozy moments that spark ideas-sharing and partnership-building.
We hope to see you in 2027 and look forward to welcoming you to the Icelandair Mid-Atlantic Tradeshow.
Ready to get involved?
Please note: Sign-up is currently open for European and North American participants. Sign-up for Icelandic participants will open soon, stay tuned!
If you're interested to learn more, ask to be added to our mailing list.
Ready to get involved?
Please note: Sign-up is currently open for European and North American participants. Sign-up for Icelandic participants will open soon, stay tuned!
If you're interested to learn more, ask to be added to our mailing list.
Check out the preliminary 2027 event program.
Thursday, January 28
7pm – 9pm Welcome party at Icelandair's headquarters in Hafnarfjörður.
Friday, January 29
8:45am – 5pm Icelandair Mid-Atlantic tradeshow with appointments at Laugardalshöll.
7:30pm You are warmly welcomed to dinner at Valsheimilið. We hope you'll join us for an evening of connection and good company.
Saturday, January 30
7am – 5pm Free time to explore Iceland, with optional day tours on offer.
7pm Farewell dinner at Vör by the Port of Reykjavík.
Sunday, January 31
A final “bless” (goodbye in Icelandic) and thank you for attending Icelandair Mid-Atlantic 2027.
,The Icelandair Mid-Atlantic tradeshow offers the ideal setting for travel industry professionals from around the globe to meet, work together, and exchange ideas.
It's conveniently held in Iceland, midway between Europe and North America. Buyers have the opportunity to work with premium suppliers from Iceland, Greenland, Europe, USA, and Canada.
This is what the Icelandair Mid‑Atlantic tradeshow feels like, and what you can expect in 2027. Experience the atmosphere, connections, and moments that define the Icelandair Mid‑Atlantic tradeshow.
,The relaxed environment allows participants to interact in multiple programs and dinner parties as they strive to develop their business relationships.
These programs have proven to be a great success in strengthening the ties between thousands of travel professionals. Utilizing feedback from previous years, the many travel partners involved work to ensure that your experience in Iceland surpasses any expectations.
To see photos from previous Icelandair Mid-Atlantic tradeshows, please visit our Facebook page.
Icelandic winters are a wonderful experience. There’s so much to love about this time of year here, from the long nights potentially filled with northern lights to the beautiful snowy landscapes. Plus, this is when Iceland's natural beauty truly shines, with late-morning sunrises bringing pink dawn skies, and spectacular sunsets that can last for hours.
Read more about what to expect in our blog post covering travel advice and tips for a winter visit, which includes weather resources and packing tips.
We can also help with what you need to know about looking for the northern lights, and how to photograph the aurora magic.
And in all weather, the Icelandic tradition of soaking in warm water is a must. Pack your swimsuit, and read up on the best geothermal pools in Iceland.