Why are we searching for a bad photographer?

Is Iceland real, or just AI magic? We sent our marketing director, Gísli, to the streets of Reykjavík to ask if locals can tell the difference between real and fake imagery. One thing they all agree on: Iceland is so beautiful, it doesn‘t need AI help.

Gísli from Icelandair is back, and this time he’s testing the people of London. Can they tell the difference between real Iceland and AI trickery? Watch and learn if the Brits are up to the task.