One of the best shopping stops is the Flohschanze, a Saturday flea market held along Neuer Kamp street in the Karolineviertel, just south of Sternschanze. Take a stroll around this area for fun shops and cafes with a creative, hipster vibe.
For a different feel (and catering to a different budget) is the boutique-laden, arcaded Jungfernstieg promenade, joined to the city's mainstream shopping strip, Mönkebergstrasse, by the large Europa Passage mall. Be sure to cruise Neuer Wall to see Hamburg's prosperity first-hand - this strip is almost wall-to-wall luxury brands. For something more local, the street named Lange Reihe near the central station has a couple of stores selling cute, Hamburg-made items.