Our responsibility model
Icelandair launched its new company strategy in 2019. Becoming a leader in responsibility by 2025 is one of five strategic initiatives in the new strategy, and hence, responsibility is an integral part of the strategy that is currently being implemented. The strategy has an overall focus on profitability, sustainable growth and responsibility.
On this background, Icelandair developed a new sustainability strategy in 2019 taking a starting point in the UN Sustainable Development Goals (SDGs). The SDGS have become a universal language of governments, civil society and businesses to work towards a more sustainable future. As part of the process to define our strategic focus areas, we have conducted a large scale stakeholder dialogue, looked at benchmarks and trends, and identified Icelandairs positive and negative impact on all targets and subtargets of the SDGs.