Icelandair strives to ensure that all employees experience that they are part of one team. This is crystalized in the company's core values which are simplicity, responsibility and passion and provide the foundation for the strong company culture at Icelandair.
A new strategic vision and mission was introduced in 2019. The guiding light of the organization is that Icelandair brings the spirit of Iceland to the world and in doing so delivers smooth and enjoyable travel experiences. Such a clear vision on the destination and such a purposeful and relatable way of getting there is set to mobilize the employees to act in concert all going in the same direction.
Underpinning the new vision and mission are specifically crafted five strategic initiatives which serve to crystalize how the organization is progressing and creating value over time. One of these initiatives is a culture of passion and performance of which People & Culture is the owner and steward to ensure implementation and follow through.