Every 2 years, Iceland's capital comes alive when hundreds of folks from the global travel industry land in Reykjavík for the Icelandair Mid-Atlantic tradeshow. Some come to introduce their products, and others to be enlightened by what's new in the travel trade. It's a winter-wonderland setting for networking, and for making new business connections and new friends.
We hope you can join us in 2025. We look forward to welcoming you!
Thanks for your interest. Sign-up for the 2025 event is now closed.
,Check out the 2025 event program, for an idea of what to expect.
More details will follow...
Thursday, January 30
7pm – 9pm Welcome party at Harpa
Friday, January 31
8:45am – 5pm Icelandair Mid-Atlantic tradeshow with appointments at Laugardalshöll
12pm Lunch at the tradeshow
7:30pm Dinner at Valsheimilið
Saturday, February 1
8am– 4pm Free time to explore Iceland
7pm Farewell dinner
Sunday, February 2
A final “bless” (goodbye in Icelandic) and thank you for attending Icelandair Mid-Atlantic 2025
,The Icelandair Mid-Atlantic tradeshow offers the ideal setting for travel industry professionals from around the globe to meet, work together and exchange ideas.
It's conveniently held in Iceland, midway between Europe and North America. Buyers have the opportunity to work with premium suppliers from Iceland, Greenland, Europe, USA, and Canada.
The relaxed environment allows participants to interact in multiple programs and dinner parties as they strive to develop their business relationships.
These programs have proven to be a great success in strengthening the ties between thousands of travel professionals. Utilizing feedback from previous years, the many travel partners involved work to ensure that your experience in Iceland surpasses any expectations.
To see photos from previous Icelandair Mid-Atlantic tradeshows, please visit our Facebook page.
Icelandic winters are a wonderful experience. There’s so much to love about this time of year here, from the long nights potentially filled with northern lights to the beautiful snowy landscapes. Plus, this is when Iceland's natural beauty truly shines, with late-morning sunrises bringing pink dawn skies, and spectacular sunsets that can last for hours.
Read more about what to expect in our blog post covering travel advice and tips for a winter visit, which includes weather resources and packing tips.
We can also help with what you need to know about looking for the northern lights, and how to photograph the aurora magic.
And in all weather, the Icelandic tradition of soaking in warm water is a must. Pack your swimsuit, and read up on the best geothermal pools in Iceland.