To all travelers

Hi,

We just want to let you know that we at Icelandair don’t use AI-generated images to represent Iceland. Why? Because we don’t need to. Iceland may look unreal – but it’s not. Promise.

The line between what’s real and what’s unreal has become blurred*. Yes, it’s easy to see that images of unicorn cats riding jet-skis over a rainbow are fake. But when you’re looking at images of spectacular landscapes, breathtaking skies, and the bluest of waters, you might find yourself asking – is this real?

In Iceland’s case, the answer is yes.

Iceland is a place that exists beyond your wildest AI prompts, where you can have a real unreal experience. It’s a place where you can feel the glow of the midnight sun, hear the rumble of the glaciers, and witness the northern lights illuminate the sky.

When you see a photo of Iceland from us, you can trust that it’s a real, authentic place you can visit, explore, and experience for yourself. Because we connect you to what truly exists.

So, if you need a break from all the noise and the inauthentic nonsense, we’re here for you.

Real and warmest wishes,

The people of Icelandair

*We conducted some research to better understand the impacts of AI on travelers.

Note: This letter was written by humans. The banner photo is of the Kerlingarfjöll geothermal area in the highlands of Iceland. It's real.