'Unique Iceland' videos premiere on board

On June 1, our in-flight entertainment premieres 4 fantastic new videos, in which Icelandair staff present some of their favorite things to see and do in Iceland, and showcase what makes our home so unique.

As Iceland’s leading airline, we love to entertain and inform you about the wonders of Iceland, and how to make the most of your visit. Our new video series is called Unique Iceland, and we worked with high-profile partners to showcase some of Iceland's best shopping and design, activities and experiences, health and wellness, and flavors.

If you can't wait until your next flight, check out our videos below (you can also watch them on Icelandair's YouTube channel, along with other videos we've made). In October there will be some new partners involved in Unique Iceland, so if you like what you see, check back for more of the most unique gems in Iceland.

Unique Iceland: shopping and design

Our partners in Icelandic shopping and design

First-rate Nordic design, iconic knitwear, and clothing and outdoor gear designed to protect us from the elements while also staying stylish: shopping in Iceland is a treat, and we have some great souvenir ideas for you.

Handknitting Association of Iceland: the perfect place to shop for Iceland's coziest souvenirs, the iconic lopapeysa woolen sweater.

Smáralind shopping center: the largest shopping mall in Iceland.

66° North: one of Iceland's best-known brands, 'keeping Iceland warm since 1926'.

Icelandic Coupons: an app that helps you find affordable deals when dining, drinking and shopping.

Farmers Market: an Icelandic clothing label that beautifully fuses heritage with modernity.

Reykjavík Art Museum: find art in 3 locations in the capital, together with excellent museum shops.

Blue Lagoon: more than just a unique bathing experience, Blue Lagoon has a great range of skincare.

JS Watch Company: the first and only Icelandic watch manufacturer – and 'probably the world's smallest watchmaker'.

Icewear: a well-known producer of wool products, souvenirs and outdoor gear.

Höfuðstöðin: one of Reykjavík's newest attractions, Höfustöðin is an art and culture destination that celebrates the unique work of artist Hrafnhildur Arnardóttir, known as 'Shoplifter'.

Unique Iceland: activities and experiences

Our partners in Icelandic activities and experiences

There are so many ways to experience Iceland's natural wonders, from mild to wild. And staying in the capital doesn't mean only city experiences – it's easy to combine city and countryside.

Reykjavík Excursions: check the website for a huge range of tours and activities in the capital region and around the country.

FlyOver Iceland: a thrillingly unique experience, offering a 'flying ride' over the incredible landscapes of Iceland.

Special Tours: as the name suggests, it offers something special in the form of whale-watching boat tours, plus northern lights tours too.

Whales of Iceland: for all you need to know about the giants of the Icelandic seas.

Harpa Reykjavík: Reykjavík's architectural jewel hosts concerts, conferences, theater, music and more...

Dive.is: Iceland might not be a place you associate with diving and snorkeling, but this company will change your mind! Where else can you dive between tectonic plates?

Blue Lagoon: a truly memorable experience, soaking in Blue Lagoon's ethereal waters.

Perlan: the perfect place to get to know the wonders of Iceland, with family-friendly exhibitions, viewing platforms, a planetarium and lots more.

Lava Show: feel the heat at this exhibition dedicated to Iceland's geology, found in scenic Vík on the south coast.

True Adventure: get your heart racing on a tandem paragliding flight over some exceptional scenery in Vík.

Zipline: more Vík adrenaline, with 4 zipline rides over a canyon.

Sky Lagoon: a stunning new bathing experience close to Reykjavík city center.

Sleipnir Tours: take a tour to (and on) Langjökull glacier aboard a monster truck! The tour begins at Gullfoss waterfall.

Unique Iceland: health and wellness

Our partners in Icelandic health and wellness

You know we love our geothermal bathing in Iceland! And we put our unique, pure water to good use all over the country, with out-of-this-world bathing experiences and superb skincare products made from natural local ingredients.

Blue Lagoon: bathe in blue waters amid a lava field – a quintessential Iceland experience.

Sky Lagoon: more exquisite bathing with a view.

Laugar Spa: a spa offering the gamut of pools, saunas, steambaths, body treatments and massage.

Mývatn Nature Baths: you could plot an itinerary that stops at all the unique geothermal bathing lagoons in Iceland. Be sure to add this one in Mývatn in North Iceland...

Geosea: and this glorious one in Húsavík, also in North Iceland...

VÖK Baths: and don't leave out the lake pools of this stylish spot in Egilsstaðir, East Iceland.

Sóley Organics: natural organic skincare made in Iceland from wild Icelandic herbs.

Unique Iceland: Taste of Iceland

Our partners in the taste of Iceland

Prepare yourself: Icelandic food is delicious! From classic street food (hot dogs!) to high-end dining experiences, your taste buds will enjoy the gastronomic tour (and can also be challenged, if you wish, by the likes of fermented shark).

We're especially proud of our fresh seafood, lamb, and dairy products. Our pure water is also being put to good use in craft beers and liquor.

Blue Lagoon: Moss restaurant offers food-with-a-view. And it's no ordinary food, but Michelin recommended.

Icelandic Lamb: Icelandic sheep are not your average sheep: they graze freely in wild pastures over the summer months.

Arna: delicious dairy products, including cheese, yogurt, and the must-try Icelandic product, skyr.

Urta Islandica: makers of gourmet souvenirs. Unique products made from Icelandic herbs, including tea, herbal salt, jams and syrup.

Nói Síríus: of course you should try some Icelandic chocolate and candy when you're here. This company has been around since 1920, so you know it's doing something right!

Eimverk Distillery: Icelandic spirits from 100% local ingredients: single malt whisky, gin and brennivín. Visit the distillery, too.

Café Loki: the perfect downtown Reykjavík place to try traditional flavors, from weird to wonderful.

Dineout.is: book a table at the most in-demand places in town. Or just order in after a big day or sightseeing.

Messinn: fresh fish dishes with fine flavors in downtown Reykjavík.

Matarkjallarinn: sample cool cocktails and a great taste of Iceland at 'The Food Cellar' in downtown Reykjavík.

Brennivín: the original 'spirit of Iceland', since 1935. It's similar to Scandinavian akvavit, a distilled spirit flavored with caraway. Skál!

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