AWAL and Icelandair to Bring ‘A World Artists Love’ Showcase to Iceland Airwaves Music Festival
Iceland Airwaves Showcase to Feature Performances from Millie Turner, Joesef, Yaeger and More
Kobalt’s Alison Donald to Keynote Festival’s Music Conference
October 8, 2019 - We’re excited to announce that AWAL and Icelandair have reached a partnership to support a showcase of amazing Icelandic, Nordic and UK artists at this year’s Iceland Airwaves festival. The annual festival, which is held in Reykjavík, Iceland, spans from November 6-9 and focuses on showcasing the best in new music from Iceland and all over the world.
AWAL’s partnership with Icelandair will include an “A World Artists Love” showcase at Iðnó on November 7 at 8pm and will feature performances from Millie Turner (UK), Joesef (UK), Yaeger (Sweden), Warmland (Iceland), Jóipé x Króli (Iceland) and more. During the festival, showcase artists will take over the Icelandair Instagram to provide behind-the-scenes access to the festival and performances.
Alison Donald, head of creative at Kobalt and AWAL, commented on the partnership, “As a festival that unites the international industry in an unparalleled setting, Iceland Airwaves provides an amazing opportunity for our growing global team and a number of AWAL artists to come together in Reykjavík and explore its vibrant music culture and beautiful landscape. Partnering with Icelandair is a great fit and I'm delighted for us to be working together.”
Also on November 7th at Airwaves Pro, the conference component of Iceland Airwaves, Donald will be interviewed in a fireside chat by Forbes senior contributor, Oisin Lunny, to discuss the state of music and what the future holds for songwriters and artists in a rapidly changing music industry.
Gísli S. Brynjólfsson, global marketing director, Icelandair noted, “As Iceland Airwaves turns 21 in 2019, Icelandair is like a proud parent standing in the wings – grateful for its progeny’s success, and humbly prepared to take a little credit for the festival it helped to create. It’s in the DNA of Iceland Airwaves to provide a stage for the discovery of new music talent, and the festival has become synonymous with Iceland’s renowned creativity.”
Will Larnach Jones, managing director for Iceland Airwaves, added, “Iceland Airwaves is excited for this great collaboration between Icelandair and AWAL. All three companies believe that music can change the world, and one another. Icelandair has helped fuel AWAL’s vision at Airwaves 2019, and we are looking forward to seeing these creative talents converge in Reykjavík this November.”
Icelandair is proud founding sponsor of the Iceland Airwaves music festival.
Exploring Iceland and enjoying great music has never been easier. Icelandair offers travel packages to Iceland Airwaves from all over Europe and North America, with flights, festival tickets and more just one easy click away.
Packages from the US
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Packages from Ireland
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Packages from France
Packages from Denmark
Packages from the Netherlands
Packages from Belgium (in Dutch)
Packages from Finland
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Iceland Airwaves Festival is the world’s most northerly music showcase and industry festival, situated halfway between North America and Europe. Iceland Airwaves brings together the country’s brightest emerging musical talent and forward-thinking international acts.
Launched in 1999 as a one-off event in an airplane hangar, Airwaves has since become Iceland’s longest-established festival and best recognised music brand, and an integral part of Reykjavík’s yearly cultural calendar.
For two decades Airwaves has shone a spotlight on new talent, with early appearances from the likes of Mac DeMarco, James Blake, Young Fathers and Hot Chip, along with local luminaries such as Hatari, Of Monsters and Men, Ásgeir, Kaleo and Vök, all of whom have gone on to great success.
Established acts such as Björk, The Flaming Lips, Kraftwerk, Sigur Rós, Mumford & Sons, and Fleet Foxes have chosen to join music fans and delegates from over 50 countries for four dynamic days of music and festivities.
Iceland Airwaves is an invaluable opportunity to connect with musicians, agents, journalists, promoters and managers from around the world, to build new relationships whilst celebrating some of the world’s latest musical discoveries and game-changers.
Iceland Airwaves is promoted and produced by Sena, with support by Iceland’s national airline and founding sponsor, Icelandair, and in cooperation with the City of Reykjavík.
AWAL is Kobalt's unique alternative to the traditional music label, offering artists and independent labels a range of services without having to give up ownership or control. With local offices around the world, AWAL's services include marketing and release management, A&R, funding, playlist promotion, radio & PR, YouTube monetization, global distribution and access to real-time comprehensive music data and insights through the AWAL App. AWAL’s roster ranges from new, breaking artists to global successes, including Lauv, Little Simz, Nick Cave & The Bad Seeds, girl in red, Tom Misch, Gerry Cinnamon, R3HAB, Bruno Major, The Wombats, VÉRITÉ, FINNEAS, Omar Apollo, Glassnote and more. As a Kobalt company, AWAL is at the forefront of technology, empowering artists, and driving transparency across the industry. To hear music from some of the exciting artists represented by AWAL, visit the AWAL First playlist on Apple Music and Spotify.
For more information on AWAL, please visit www.awal.com or connect on Facebook, Instagram, Twitter, or YouTube.
Icelandair brings the spirit of Iceland to the world. Iceland’s unique position in the middle of the Atlantic makes it the ideal hub for an extensive flight network linking Europe and North America. Icelandair’s network connects more than 35 destinations via its hub at Keflavík Airport, and transatlantic passengers are invited to enjoy a Stopover in Iceland at no additional airfare.