Iceland: Around the Corner events | Icelandair
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Our award-winning event is coming to Boston!

Mark your calendar with the dates:

Around the Corner: Boston – October 20-22, 2023

Over 3 days, Icelandair is hosting a series of free events to bring the best of Iceland to you, including some of our best travel partners in Iceland, including Icelandia, 66° North, Blue Lagoon, Special Tours, and more!

We're bringing Iceland to Boston!

Obviously, we can't transport an entire country to another city.

Instead, Icelandair partners with some of Iceland's biggest and best companies to create unforgettable experiences in some of our favorite destinations.

We can't wait to share our unique landscapes and culture with everyone: we're talking exhibits, live music, giveaways, and so much more.

Iceland is just around the corner – and everyone's invited!

#IcelandAroundTheCorner

Iceland: Around the Corner – the highlights

Last year we created an Iceland-themed pop-up in the heart of London, and we invited everyone to visit for free events, giveaways, entertainment and much more.

It won a Travel Marketing Award! And it was so much fun, we decided to make it a regular event and take Iceland to other cities.

Check out the London event highlights in our video.

How to visit us

Where: Garage B at the Speedway, 1420 Soldiers Field Rd, Boston

When: Friday, October 20 to Sunday, October 22, 2023. Check out our program for all the details.

How to get around the corner: Garage B is at the intersection of Western Avenue and Arsenal Street at Soldiers Field Road.
It's conveniently reachable from downtown Boston, Cambridge, Watertown, Newton, and surrounding areas.
It's well-connected by several bus lines, such as the 70 and 86, and is just a 0.7-mile walk from the Boston Landing Commuter Rail station.

Price: Free!

Duration: We recommend that visits take around 1 hour.

Age requirements: All ages are welcome, with Sunday a dedicated family day.

Accessibility: All buildings at the event site are wheelchair accessible.

How to visit us

Where: Garage B at the Speedway, 1420 Soldiers Field Rd, Boston

When: Friday, October 20 to Sunday, October 22, 2023. Check out our program for all the details.

How to get around the corner: Garage B is at the intersection of Western Avenue and Arsenal Street at Soldiers Field Road.
It's conveniently reachable from downtown Boston, Cambridge, Watertown, Newton, and surrounding areas.
It's well-connected by several bus lines, such as the 70 and 86, and is just a 0.7-mile walk from the Boston Landing Commuter Rail station.

Price: Free!

Duration: We recommend that visits take around 1 hour.

Age requirements: All ages are welcome, with Sunday a dedicated family day.

Accessibility: All buildings at the event site are wheelchair accessible.

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The experience is free of charge.

Guests under the age of 18 must be accompanied by an adult.

The total event lasts around 60 minutes.

The event is wheelchair accessible.

Please be aware that food served at the event may contain traces of nuts and other allergens.

Guests are asked not to bring plastic bottles of water or food. Water will always be available from the on-site bar.

Please be aware that commercial filming and photography may be taking place over the course of this event and by entering the experience, you consent to being filmed and photographed.

The event organizer shall remain entitled to remove anyone from the venue who is under the influence of drugs, highly intoxicated or conducting themselves in a manner that the event organizer deems inappropriate.

Any guests found in position of illegal substances or weapons will be reported to the police.

All guests who take part in the Icelandair Experience do so at their own risk and the event organizers shall not accept liability for accidents.

The event organizers do not accept responsibility for personal property lost, stolen or damaged during the event.

The organizers reserve the right to refuse admission at their own discretion.

Guests will not be granted re-entry once they leave the event.

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For Around the Corner, we host 3 days of fantastic free events to bring you the very best of Iceland. 

Join us in Boston for an unforgettable, immersive experience highlighting all that's unique about our home.

Our London pop-up was so good, it won a Travel Marketing Award for Best PR Stunt / Experiential Event. Get a taste of what's in store by checking out the program and highlight reels below from Around the Corner: London in October 2022.

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The day's highlights

11am - 10:00pm Open for all

Come and experience the Blue Lagoon's ethereal nature, the icy wonders, the surprising landscapes and the unique airwaves that stem from this land of fire and ice – including surprise Icelandic entertainment and performances.

From navigating your way through a glacier to relaxing in a geothermal spa or sampling the ever-growing foodie scene, an adventure for all ages is just around the corner. There'll be chances to spin Icelandair’s Wheel of Prizes each day for a chance to win great prizes from top event sponsors, including gift certificates for travel on Icelandair!

12pm, 2pm, 4pm Lava Show

At a temperature of 2000°F, molten lava is poured into the showroom and over ice, creating an epic battle between the elements. See it flowing, hear it sizzling, and feel the intense heat that radiates from its brilliant glow!

7:15pm - 10:00pm A night of Icelandic music, comedy, and lava!

Icelandair invites guests to sample the ever-growing Icelandic music scene with a Spirit of Iceland party. Taking over the event venue, Friday night will feature live Icelandic acts, DJ and plenty of (free) Icelandic alcoholic drinks.

The evening starts with an additional showcase of Lava Show to start the festivities, followed by Icelandic comedian Ari Eldjárn, whose special 'Pardon My Icelandic' is one you may have seen on Netflix. Next, music comes alive when Axel Flóvent sets the stage with his folk pop tunes, before rising songstress Gugusar treats us to her lo-fi songs. The night finishes up with Icelandic DJ Berndsen, spinning tunes that demonstrates to our guests the rich variety currently on the Iceland music scene.

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The day's highlights

11:00am - 4:30pm Open for all

Come and experience the Blue Lagoon's ethereal nature, the icy wonders, the surprising landscapes and the unique airwaves that stem from this land of fire and ice – including surprise Icelandic entertainment and performances.

From navigating your way through a glacier to relaxing in a geothermal spa or sampling the ever-growing foodie scene, an adventure for all ages is just around the corner. There'll be chances to spin Icelandair’s Wheel of Prizes each day for a chance to win great prizes from top event sponsors, including gift certificates for travel on Icelandair!

12pm, 2pm, 4pm, 6:10pm Lava Show

At a temperature of 2000°F, molten lava is poured into the showroom and over ice, creating an epic battle between the elements. See it flowing, hear it sizzling, and feel the intense heat that radiates from its brilliant glow!

3:00pm - 4:30pm Discussion with photographer Chris Burkard, hosted by 66° North

Chris Burkard is an accomplished explorer, photographer, creative director, speaker, author, and brand ambassador for 66° North. It's quite likely you've seen some of his outstanding photography of Iceland and beyond, including collaborations with Icelandair such as cycling through Iceland's Westfjords region. Join us to learn more all about his adventures and process.

7:00pm - 10:00pm A night of Icelandic music, including a special guest

Please note: Beginning at 7:30pm, there will be no re-entry to the event due to capacity restrictions.

Icelandair invite guests to sample the ever-growing Icelandic music scene. Taking over the event venue, Saturday night will feature live Icelandic acts and plenty of (free) Icelandic alcoholic drinks.

The evening starts at 7pm with rising songstress Gugusar treating us to her lo-fi songs. Axel Flóvent from Húsavík follows with a set of folk pop tunes before the night finishes up with a no-to-be-missed special guest starting at 8pm sharp. Who is the special guest? Join us to find out!

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The day's highlights

10:00am - 5:00pm Open for all

Icelandair is inviting you on board a journey to Iceland on our special family day! Families are an important part of Icelandic culture. That is why we set aside a day just for them. More details to come soon!

11am, 1pm, 3pm Lava Show

At a temperature of 2000°F, molten lava is poured into the showroom and over ice, creating an epic battle between the elements. See it flowing, hear it sizzling, and feel the intense heat that radiates from its brilliant glow!

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We're proud to partner with some of the biggest names in Iceland to bring a piece of our country to you. 

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Icelandia

Icelandia is the ultimate entrance to the wonders of Iceland. Born from a union of Iceland's top tour operators, Icelandia unites a passionate team of local travel experts, each devoted to crafting the ultimate Icelandic adventure. We don't just guide; we immerse, letting you truly connect with the very soul of our island. Our promise? Exceptional service, genuine hospitality, and a commitment to preserve Iceland's pristine nature. With us, it's about treading lightly and making long-lasting memories every step of the way.

Together, our companies – Reykjavík Excursions, Flybus, Icelandic Mountain Guides, Iceland Rovers, Dive.is, and Activity Iceland – each a leader in their field, ensure safe, enjoyable, and eco-conscious travels and adventures throughout Iceland.

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66°North – Keeping Iceland warm since 1926

66°North was established in 1926 to make coats and outerwear for Iceland’s fishermen and search and rescue teams. From our base in Iceland, we still keep fishermen dry and warm. 66°North is engineered to withstand the harshest weather conditions. No shortcuts. Compromise is not an option.

Today we have evolved into a global community who reach for a 66°North in life and adventure. In Iceland we need performance wear to survive everyday extreme weather, and because we wear it everyday, it’s got to look the part.

Surrounded by the rugged beauty of the North, we are committed to protecting nature. 66°North products are made to last a lifetime, and our repair shop in Iceland will repair anything we’ve ever made, whatever its age. 66°North is carbon offset and proud to be a B corp brand.

Read more about us at 66north.com.


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Blue Lagoon

The Blue Lagoon  is a geothermal marvel in the heart of an otherworldly frontier. Surrounded by sweeping moss-covered lava fields and an extraordinary array of volcanic phenomena, the lagoon is a wellspring of wellbeing. Its iconic healing waters are found nowhere else on earth, bringing radiance to the mind, body, and spirit, and providing the bioactive foundation for Blue Lagoon Skincare

Chosen as a Wonder of the World by National Geographic in 2012, the majestic waterscape is the centerpiece of Blue Lagoon Iceland, a multifaceted destination embodying the innovative interplay of nature, science, design, and sustainability.


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Special Tours – Wildlife adventures from Reykjavík

Based in the heart of Reykjavík's Old Harbor, Special Tours is among the longest-running boat tour companies in Iceland. First founded in 1996 as a provider of educational boat tours for local students, we have always remained true to our passion for environmental education and today offer memorable and environmentally-awarded excursions for whale watching, northern lights watching, puffin watching and more.

Our crew consists of seasoned sailors with decades of experience, biologists who love to share their knowledge, and many others who are committed to safety and enjoyment for all our guests.

Learn more about us and our environmental commitments at Special Tours.

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Other partners

We are excited to introduce the following partners to Boston visitors.

Boeing is the world’s largest aerospace company and leading provider of commercial airplanes. It has been a proud partner of Icelandair since the 1980s.

Iceland Airwaves is a long-running annual music festival held across venues in Reykjavík each November. Over the years it's showcased hundreds of acts, ranging from established international talent to Iceland's rich melting pot of domestic rising stars.

Not surprisingly, fish are abundant in the clean, icy waters that surround Iceland, and Icelanders export the majority of their catch. Diners in North America can be eating sustainably and responsibly caught fish that was swimming in Icelandic waters only 48 hours earlier, thanks to the fast, efficient transport services of Icelandair Cargo. Don't miss the opportunity to savor the Icelandic fish we'll be serving at the event!

Icelandic Glacial believes in sharing Iceland's premium water with the world and doing so with environmentally sound practices. Icelandic Glacial water is exceptional in terms of quality, taste and purity.

Icelandic Lamb builds on more than 1,100 years of sustainable sheep-farming tradition. Ever since Viking times, sheep in Iceland have been bred purely and allowed to graze in wild pastures acquiring a distinctive, delicious flavour and texture.

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Inspired by Iceland is a public-private platform to promote Iceland and Icelandic products. It is owned and operated by Business Iceland. See their work promoting Iceland to potential visitors and inspiring their travels at visiticeland.com.

Lava Show is a top-rated attraction in Iceland, awarded for innovation and educational value. The only show of its type in the world, Lava Show (pictured) recreates a volcanic eruption by superheating real lava up to 1100°C (2000°F).

Reyka Vodka is not just made in Iceland, but made of Iceland. It's a small-batch vodka that uses water from a glacial spring that rungs through a 4,000-year-old lava field.

Icelandic Provisions is the only authentic Icelandic Skyr brand in the United States that uses heirloom Icelandic Skyr cultures. The Icelandic Provisions recipe dates back thousands of years, creating a thick & creamy yogurt full of protein and free from artificial flavors, colors, sweeteners, and preservatives

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Icelandair packages

Did you know Iceland is just 5–6 hours flying time from Boston or New York?

After you've seen the Around the Corner version of Iceland, come see the real thing!

We've put together a special vacation package to coincide with, and including tours and activities from travel partners of this event. On sale now through October 24 from $949 per person, based on double occupancy, don't miss out on this outstanding offer, available for a limited time only! Take a long weekend (or more) and come visit us, we're just around the corner!

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See you in Iceland!