Uber and Icelandair “Stopover” in Boston

Quincy, MA, October 16, 2014 – As part of Icelandair’s #MyStopover promotion, Icelandair and Uber
have joined forces to give passengers traveling in and around Boston an Uber Icelandair experience
including complimentary car rides and other surprises.

Today, Uber users will have the option of choosing an Icelandair UberSUV, thirty of which will be
furnished with products from Iceland, including Icelandic music, Icelandic Glacial Water and lotions
from the world-famous Blue Lagoon. These SUVs will also include Icelandair pillows, blankets, and
travel information, providing a comfortable “in-flight” experience for passengers en route to their final
destination. In addition, a specially designated Icelandair UberSUV, including onboard service from an
Icelandair flight attendant, will be giving passengers the opportunity to take a surprise stopover before
arriving at their final destination.

To learn more about the Uber Icelandair experience, visit Uber Blog.

Icelandair offers service to Iceland from Boston, New York-JFK, Washington, D.C., Seattle, Denver,
Toronto and Edmonton, with seasonal service from Newark, Minneapolis-St. Paul, Orlando Sanford,
Portland, Vancouver, Halifax, and Anchorage. Connections through Icelandair’s hub at Keflavik
International Airport are available to more than 20 destinations in Scandinavia, the U.K. and Continental
Europe. Only Icelandair allows passengers to stopover in Iceland for up to seven nights at no additional
airfare.

For additional information about Icelandair’s fares and vacation packages to Iceland & beyond please
visit us at www.icelandair.com or by calling (877) I-FLY-ICE.