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Visiting Billund

You may not have heard of this small town in regional Denmark, but Billund probably features in some of your fondest childhood memories. How so? This is where Lego was born, way back in 1932.

Icelandair offers regular cheap flights to Billund from North America for family-focused fun and all the Lego your heart desires. Kids rule here! Visit and make your children (and your inner child) deliriously happy.

Before you take in a world dedicated to plastic toys and mini figures, how about exploring a tiny but cool Nordic capital? When you book flights to Billund with Icelandair you have the opportunity to add a stopover in Iceland at no additional airfare.

The town that Lego built

Billund is a company town, built from the success of one brand. You may think that sounds a little dull and businesslike, but it's not - especially when the town's star brand is Lego. Experts have judged it the 'toy of the century,' and who are we to argue?

This town puts kids at the heart of everything. First up is Legoland amusement park, with amazing attractions made from plastic bricks (from an aquarium to a pirate ship to a haunted house). Then there's Lalandia, a big activity and entertainment center for families (housing a waterpark, play center, miniature golf and lots more).

The newest addition is Lego House, and it's a beauty - this interactive cultural center is cleverly designed to resemble a stack of giant bricks and is full of colorful play areas and hands-on exhibits.

Buffets, bakeries and kid-friendly bites

Billund's restaurants are busy catering to holidaying families, so there's plenty of kid-friendly buffets and simple fast-food fare (pizzas, hot chips, ice creams, you know the stuff).

We do recommend you try some classic Danish fare: flaky pastries (yum), super smørrebrød (traditional open sandwiches), hot dogs (they're the fast food of choice for locals) and lots of fishy treats.

If you're after more exciting dining than buffets of meatballs and french fries, nearby cities with wider choices include Fredericia, Vejle and Esbjerg. The best place outside Copenhagen for dining on delectable Danish dishes (old-school and new Nordic) is Aarhus, about 60 miles from Billund.

Get out of town

Billund sits in the center of Jutland (the peninsula attached to Germany) and is a gateway to regional Denmark. Once you're tired of Lego (is that even possible?), make the trip to Aarhus, Denmark's second city. It's home to great museums, cool design stores and Michelin-starred gastronomic delights.

Take a short drive from Billund and you can explore sweetly preserved Ribe, Denmark's oldest town, or the wild west coast, full of summer-vacation settlements and seafood restaurants plus cute offshore islands.

Remarkably, there are also three Unesco World Heritage sites nearby: Jelling is home to ancient Viking monuments, Christiansfeld celebrates unique religious architecture, and the Wadden Sea National Park is a tidal treasure full of birdlife, seals and oyster-harvesting opportunities.